Creative Ways You Can Let Customers Customize Their Pizza
These days, offering an array of pizza toppings is not quite enough to set your pizza restaurant apart. Many customers are looking for pizza shops that give them new, different, and exciting customization options. Find a unique way to let customers customize their pizza, and you'll have no trouble attracting more business. But what new and interesting customization options should you start with? Here are a few ideas to inspire you.
Stuffed crust with a selection of stuffings
Stuffing the crust of pizza with cheese has become pretty popular, but have you thought of branching out and allowing customers to stuff their crust with other ingredients? A crust stuffed with sausage or pepperoni could be fun. You could even stuff crusts with chunks of chicken tenders, pieces of steak, or even a mushroom tapenade.
It's not that hard for your pizza makers to stuff a crust. They just stretch the pizza dough extra large and then fold the edges over the stuffing. Have them practice a few times before you add stuffed crust options to your menu to make sure they get the hang of it.
Different crust toppings
Maybe you already sprinkle your crust with Parmesan cheese, garlic powder, and other seasonings. But you could give customers additional customization options by allowing them to choose their crust topping. Create a couple of different spice blends, and come up with fun names for them. Italian Stallion could be a mixture of basil, oregano, and garlic. Spicy Pep could be a mixture of cayenne pepper, red pepper flakes, and onion powder.
All you need to do to add a topping to your crust is brush the crust with olive oil and then sprinkle the topping on. Then, bake the pizza as usual.
Most pizza shops let customers customize the toppings. Some have a few different kinds of sauce. But you rarely see a place that lets customers choose their variety of cheese. This is a really simple, easy way to set yourself apart. Buy four or five cheeses that melt well, and list them on your menu for customers to choose from. Good choices include asiago, provolone, smoked gouda, mild cheddar, muenster, mozzarella, and fontina.
Customers love to feel like they are creating their own pizza. If you give them ways to customize their orders, they'll come running. Start with the ideas above, and don't hesitate to make them your own with a few changes.
Reach out to a restaurant that offers customized pizza to learn more.